[crusso]

fair price

Where "fair price" is an amount that's so low as to be effectively free or at most substantially lower than it costs content creators to produce it.

[calinet6]

I think you're vastly underestimating the effect of a quality user experience.

If they do it right, people will pay for it. People will want it to an irrational degree.

But they probably won't do it right.

[rplnt]

That wasn't my point exactly. What I meant by fair price was a price that would be somehow accommodated to a market. If someone makes $20 a day, you can't expect him to pay $40 for a game (or $5 for a 30min TV show). And sellers won't risk setting a lower price for certain market ...even if it meant bigger income in the end. It's a risky business since Internet is a global market by default.. whatever content providers try to do about it.

[rplnt]

In many cases yes. That's why content owners won't sell for such price and piracy will continue.