[goodside]

Nobody at OkCupid thinks like this. We want people to enjoy the site so they're inclined to pay for premium membership, which they won't do if it sucks. We want people to return to the site if they're single in the future, and to recommend it to their single friends. Optimizing for ad impressions over user experience isn't a road we want to go down.

[gonehome]

This reminds me of a conversation Larry and Sergey had when they had first come up with page rank and were trying to sell it to existing search engines.

The companies complained that their algorithm was too good and that users would leave the search portal too quickly without seeing any advertising.

It was obvious to Page and Brin that this was stupid - pushing them to start Google.