[Jare]

You read it correctly, thanks a lot of clarifying my terse comment. Naturally, no market is going to behave perfectly like this, but I think it's important to understand where the natural tendency points to, and what kind of elements will alleviate, smooth or otherwise disrupt the absolute winner-takes-all nature. If you are going to say deliver a new product, you need to understand that unless your product has something superior to the competition or you can subvert the meritocratic dynamics (say, through marketing & PR), it will likely die because there's no reason NOT to choose a competitor.