[crimsonzagar]

There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text.

All one needs to do is consult the artist within and choose the right image for better conversion. That's exactly the point no. 3, like you said, kudos. IMHO, images and their messaging are probably one of the spots where art and math can converge.

[aptwebapps]

"There is an old adage A picture is worth a thousand words for exactly that reason. It helps people scroll less and get the message without having to read too much text."

I may be combining your first and second sentences together in a way that you did not intend, but I think the adage is older than scrolling ...

[crimsonzagar]

Yes, unintentional it was. My apologies, English is not my mother tongue.

[orangethirty]

Yes, they do converge. I have a lot of data from using images to increase conversion. Such as using simple pie graphs to demonstrate price/value over competitors, or Venn diagrams to help people choose which option is best fr them.