[azar1]

It's interesting that this joke comes the same day that The Verge declares "smell might be the next big thing in advertising" [1].

[1] http://www.theverge.com/2013/3/31/4166884/japanese-smelling-...

[anigbrowl]

Truth, as usual, is even stranger than fiction: http://www.digital-olfaction.com/