[dkrich]

I think people underestimate the cost of switching users and how much people beyond a small scale will readily switch in the b2b space.

Despite some people opining about how email is broken, the fact is that people prefer its simplicity and universal access.

As a team lead I tried to start us on Asana which I use for personal projects and I think is a fantastic product. I assumed people would love it. To my surprise only a few actually signed up (reluctantly) and after two weeks the project was completely silent and people were emailing to ask questions or check for updates that I had already submitted to the Asana project. After asking them to check the project enough times I gave up and switched back to email.