[zulfishah]

Good points, though I'll just say this:

- using Apple-sanctioned technologies might improve your chances of getting featured by Apple. Of course, well-known popular apps get featured regularly by Apple, but this is one of the factors that goes into their calculations of who to feature. This is not a reason per se for using iCloud, but an added incentive (as I mention, it really didn't pan out for me!)

- Exporting data out of iCloud shouldn't be any more complicated than importing data into iCloud is. You can easily walk through the Core Data object graph and do whatever you want with the data. And with NSIncrementalStore, you can easily keep the core of your application the same and utilize some other web service to power the data for your app.