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by ziadbc 4826 days ago
It was really the exact opposite of that. The thesis was exactly that, it's all about the content, so get the best content creators in the world. It turned out to be all about the medium, and there are still only a few people who know what do in the medium of online video.
2 comments

Maybe I read it wrong, but to me it sounded like: we got the best content creators, but they only could make beautiful content. All the amateurs were creating the best content.
This failed as an experiment in the same way mythbusters gets Adam to scale a building, and he can't get to a second floor with suction cups, and deems it a myth. All the while we have a french guy that is scaling skyscrapers with only his hands and getting arrested for that the very same weekend.