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by mvarner 4832 days ago
This was posted on Tumblr, which is generally known for its short attention span, and the blogger has a large contingent of younger fans, who may not be interested in reading about Youtube and would prefer to continue viewing cute cat gifs.

That being said, I didn't realize that YouTube was funding original channels! I'm reminded of the talk Dan Harmon (creator of the television series "Community") gave regarding the death of television/the Internet as a new platform for stories [1]. The majority of people already consume television shows on the internet, I'd love to see a larger shift towards an internet-only tv series model.

[1] http://www.youtube.com/watch?feature=player_embedded&v=e...

1 comments

That's never easy, though. Just like newspapers before it, TV show creators will discover that internet advertising doesn't attract anywhere near the premiums of TV advertising.

So you have to find alternative revenue streams, which isn't always easy.

I've wondered for a while if the price for television advertising was/is inflated due to the fact that there's no way to track its impact. Web advertisements usually pay per click these days, which at least measures some kind of engagement, and yet advertisers apparently pay significantly less for it in aggregate than they do television advertising, which seems backward to me.