[tempestn]

Yes, this is what I was thinking. Obviously you don't have to know everything, but having at least a basic background seems valuable. Even knowing how to code I find it's hard enough to find good developers, especially freelance.

Also, and perhaps most importantly, when I find a minor bug in my app, I can fix it myself and push an update immediately. If I relied on freelance developers, well, crap, it's Good Friday. So very least I'm waiting a few days. And then maybe my developer isn't available to drop everything and work on my project on Monday (or Tuesday)... One of the primary advantages of startups is their ability to react and adapt quickly; running a technical startup alone, without a technical background, appears to give up some of that advantage.