[zcuskelly]

hit the nail on the head nlh. finding that equilibrium price is something we are constantly analyzing data to refine. we need to be careful not to have the upgrade cost so cheap that it cannibalizes ticket sales but also need to make it cheap enough that it makes sense. currently we take into account your original seat value plus time-based price decay. it's up to a venue what percentage discounts they want to apply across their inventory.