[Deezul]

The CC is on file in order to streamline the purchase process when you decide to buy something. For OUYA to be a success there needs to be an appealing app ecosystem. That won't happen unless it gains developer interest and developers often invest in markets with a profit motive.

[thejosh]

That doesn't make sense. Having a credit card on file does not lead to a better app ecosystem.

[bjterry]

Having a credit card on file is neither a necessary, nor a sufficient condition to have a better app ecosystem. But if you had two app ecosystems that were identical aside from the fact that one stored credit cards and the other did not, you would certainly expect a better app ecosystem with the stored cards. Having to enter your credit card is a source of additional friction that decreases people's purchase rates of apps, even if by a small amount (although my opinion is that it's by a large amount). Having an app ecosystem where people spend money and spend it more freely certainly seems to improve the ecosystem, if you take comparisons between the iPhone and Android app stores into account, especially in the earlier days.

[thejosh]

Yes sorry, you are right about having the credit card on file being a good thing, I meant in terms of downloading demos/free apps.

[iooi]

Again, there would be less demos/free apps if not for this, this is to motivate the developers.

[r00fus]

Tell that to Apple. One of the reasons for App Store success was that people could buy apps without doing the complex credit card confirmation step for each purchase.

This leads to impulse purchases, and higher sales as the friction on purchase is reduced to a click/tap.