[craino]

This model works pretty well if you have plenty of empty seats, this could be a problem for fans who come a little bit late to the game. How do you handle fans that come late to a game?

Last year, I went to a baseball game a few innings late (maybe 2nd inning), how do you determine the time at which point to sell the seat? I would be upset if I paid $64+ bucks per ticket to have my seats sold based on getting to the stadium a little late.

[mrgoldenbrown]

The article didn't mention reselling seats that had already been paid for. Some venues always have unsold seats. (This may sound odd to those of us in places like Boston, where the Red Sox like to brag about selling out Fenway for NNN days straight.)

[zcuskelly]

Correct. We don't just grab seats that are empty and sell them. We currently offer only the venues unsold seat inventory. In the future we plan to allow fans and other third parties to upload their inventory into our system as well.