[JayNeely]

Three so far. Over the course of about 5 years. 6 months to a year and a half on each. Wrote post-mortems for the first two:

http://socialstrategist.com/2008/10/28/news-armada-post-mort...

http://socialstrategist.com/2010/12/04/lessons-learned-from-...

Haven't written anything for the third yet; we may still use the tech & assets from it to move in a different direction.

Failure is frustrating, but I've learned a ton from the work each time, and way more rapidly than I have through anything else I've done.

Don't give up.