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by bredren
4824 days ago
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Solving problems around email has a wide audience. After our startup launched a private and secure messaging service, we weren't able to drive easy and repeatable traction. We broadened the appeal to include email privacy which not only got press but created a ton of sticky users. Eventually, we turned it into our first point of revenue. Email allowed us to reach a wider audience while still preserving our focus on privacy. While we weren't technically "email first" it was a big second that ultimately served our primary focus. |
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