[smackfu]

OTOH, the number of leaks via prematurely updated store pages that you see on other manufacturers indicate that it's not as easy as you would think.

[coolsunglasses]

It's called staging and scripts.

[smackfu]

I just wonder what the practical effect of Apple's online store being down is... it looks bad, but does it actually cost them any sales?

[gurkendoktor]

When I still had Mac blogs in my RSS reader, the store closing down for a few minutes would actually cause wide coverage with a follow-up post on what how their inventory has changed.