[breck]

Absolutely. Also, I question the assumption that a significant percentages of searches for "cavemen" would convert.

I would ballpark that conversions on "cavemen" versus "auto insurance quotes" would be much less, probably 2-3 orders of magnitude or more.

But the basic idea that Geico is wasting some money on search is probably right. However, it could also be that they are not spending ENOUGH. It's hard to tell without being on the inside.

[randallsquared]

It's hard to tell when you are on the inside. :)

[breck]

Good point!