[coglethorpe]

If someone at Geico can track that the $90 million a year gets them more than that back in business, why is it a bad decision?

Sure, they could create some insurance related content and have some articles show up higher in the rankings, but I doubt they would hit first page for all they keywords they want.

[tplDrew2]

Thanks so much for your comment. I too hope they’re doing some real testing and tracking to make sure they’re seeing a big ROI. Too often I’ve seen agencies hand deliver reports to clients that are ’stretching’ at best. All the client cares about is that they’re performing ‘better than the benchmark.’ As long as that’s the case, they don’t dive much deeper. It's entirely possible to garner every result on the first page of search results, if the content is REAL content of value it can be done. Thanks for the comment. Really appreciate it.