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To me this whole "new Yahoo!" thing is all backwards. 1. Yahoo! is in trouble. We need someone to take us out of this rut? But who? Enter Marissa Meyer: an executive with little top-level leadership experience and even less experience making desperate companies like Yahoo! relevant. 2. We need more productivity and creativity. Umm, lets get rid of work-from-home. That should do it. But we'll give out free food in company cafeterias. It's what Facebook does, right? 3. Our HR department sucks at hiring. Should we fix it? Nope. Just contrive some draconic hiring practices -- we're only going to look at people from engineering programs at UC Berkeley, UCLA, Stanford, Caltech, MIT, Harvey Mudd, and, of course, all the ivies. This kid went to CMU and has had already had a couple of floundering start-ups? Nope, don't even consider him. This is what Google does, isn't it? So, in short, every single strategy is backwards. Instead of fixing the ACTUAL problems (leadership, HR, productivity, creativity), Yahoo! constantly misfires. Productivity is a side-effect of an already-positive company image. Good hires are a side-effect of an already-healthy corporate image. |