[bornonmars]

Ok. There's the attraction that Spotify might have had for that kind of market, along with some synergies in its structure i.e. 1) major shift within an old & monopolistic industry being left behind by new technologies and 2) similarities between the larger music and video industry that Spotify can leverage (having learned from music already). THAT said, the road to disruption can be taken through a highly profitable niche first - avoiding the pressure of being omnipresent from day 1, which is what Spotify will inevitably do. We're in the film space and I'm happy about this development. Competition within new online distribution channels is only good for us.