[Nowyouknow]

I would say it's far from stupid. Digg has brand recognition, additional exposure like TNW's article here will only help downloads. The brand has reach that can't be purchased. I'm speaking for me, but I think this may be the general consensus, too, we're all just waiting for a truly GREAT RSS reader. Digg has the opportunity to innovate here.

If they actually do a good job with it? This could be huge. Regardless, their product will do well.