| The advice in this column doesn't seem so bad. Looks to me like Apple has taken some of these tips, partially taken others, and taken others farther than James Daly even suggested. 3. Start pampering independent software vendors: Taken -- what could be more pampering than switching the underlying OS to one programmers like? 7. Don't disappear from the retail chains: Taken farther -- They certainly have a retail presence now, with the opening of Apple stores. 8. Buy a song: Taken farther 10. Get a great image campaign: Taken 12. Build a fire under your ad agency: Taken 15. Dump (or outsource) the Newton, eMate, digital cameras, and scanners: Taken 18. Stop being buttoned-down corporate: Taken 25. Portables, portables, portables: Taken farther 34. Port the OS to the Intel platform: Taken 50. Give Steve Jobs as much authority as he wants in new product development: Taken That's just the most obvious ones (to me) from the first 50. I bet other people here could note more of them. Point is, though, many of these tips were beneficial. And finally he makes a prediction: 101. Don't worry. You'll survive. It's Netscape we should really worry about. |
14. Do something creative with the design of the box and separate yourselves from the pack. The original Macs stood out because of their innovative look. Repeat that.
Steve Jobs got the authority and the designs are great. That's why I've got an iPhone in my pocket and a MacBook Pro in front of me.