[dogface]

Less focus on "boredom", more focus on unstructured time. Boredom implies the child's own attempts at entertaining themselves has failed.

Then again, I consider myself a pretty creative person, even though I insist on plenty of instructions when it comes to work -- but that may come from needing to deal with other people's expectations vs. my own.

"Creativity" does not win out over pre-existing brand guidelines.