[soneca]

Yes, the Gizmodo article is hilarious!! I saw it shared on my Facebook timeline a lot!

For Gizmodo it is an absolute win - lots of sharing. For Rego, I am sure it is a short-term win. But at the long-term there are a lot of challenges to make the transition from novelty to consolidate, real value delivering app.

My 2 cents would be, keep the branding as a purpousely funny. Rego is a funny bad word, but not one that a newspaper can't publish. It's not that strong. Also it is very well known, but, at the same time, is not that commonly used so people won't associate it to a brand.

[soneca]

Just more 2 cents on this boring Saturday morning. If you launch it in portuguse and/or for Android, you should a great launch paying a tweet or post at https://twitter.com/kibeloco (they are very big here, and they are the funniest site by far). Another huge player on funny content is http://www.youtube.com/user/portadosfundos.

Just some tips if you decided to invest in this branding

[olh]

Do not go with kibeloco. They are known for stealing content. There is even a verb invented to describe stealing online content thanks to them: "kibar".

[makalumhenders]

Thanks for the tips, soneca