None. It is a completely strange word for us, our words normally doesn't end with a consonant (never with a 't') and we don't even use 'k' in our alphabet.
I guess not even Google knows why it went so viral here. A proof of that is that now Facebook is by far the most used social network here (Google didn't even try to make Orkut -> GooglePlus transition, I don't know why).
Thanks for the language tip! I always wondered if there was some kind of local connection which made it work and was completely opaque to everyone back in Mountain View. It seems nobody knows, or if they know, they aren't telling.
Orkut was great stuff. Every time they went down, I'd get paged (if on call that week) because every single person in Brazil would go back to the login page and start submitting the form over, and over, and over...
I wasn't on-call for Orkut, but rather something else it depended on. All of that login load translated through to us. It got to the point where we'd interpret a load spike as "let's check Orkut" and when it got to "yep, it's down", we'd just ignore it.
Orkut was something like 5 years old before G+ was built. It has such a different social/sharing/privacy model, so it would be hard to convert, and it is only a major player in one country.
People spent lots of time at Orkut pages, not just using a protocol through other apps. There is advertising in there.
And social networking is a business goal for them.
Google handling of Orkut just suck. Personally the features on Orkut are much more interesting than the ones in Facebook, but Google never fixed issues that existed since the platform inception ( for example there are no edit button to fix your forum posts )
Social networks are not much about features, or minor things like slangs..
they are about friends, and people using it..
i start to use it in 2004.. i guess facebook was not even dreaming to born..
i guess i've stop to use it in 2008.. too many people.. to many noise.. and stop for the same reason that now i dont use facebook anymore..
is interesting with few early adopters friends.. (they have a high intelectual standard in median) .. but then.. everybody start to use it and say every #$% they are doing..
theres nothing magical about who get the top on the list.. they were there, in the right time.. and got the right sort of luck :)