[jpadkins]

Ah. Thanks for clarifying. For very small markets, like classics or nostalgic, maybe you could up the price because your potential buyers are price elastic?

If you are selling to 10,000 older, rich guys who crave old school arcade action, why not sell at a $40 price point?

That's the only solution I can think of that other niche markets do to stay alive (collectibles, etc).

[princec]

Because that's what Valve tell us to sell them for....