[namabile]

This looks great. I was looking in the docs and you even have a way to track purchases/revenue and identify users.

In addition, the fact that you're able to associate identity data with past actions should help tie users together across sessions and devices, if I'm understanding correctly.

From the Heap docs: User properties are associated with all of the user's past activity, in addition to their future activity. Custom user properties can be queried in the same fashion as any other user property.