[cnagele]

Capitalism works how you want it to work, that is the beauty of it. It's the business principles that lead the decisions that are made, either big or small. The point of the post is deciding what principles you set, and how they will shape the company as it grows. It's my personal feeling (along with my wife and business partner) that while we have competitors, and we compete every day, there are still some boundaries.

There are an abundance of opportunities to obtain new customers and demonstrate a superior product. While this might be one of them, it is not one I respect as a tactic to grow a business, and one I would never use myself.

Don't forget, the principles you set early should stick with your company as it grows. If you "take advantage of every opportunity you can" you may one day find yourself in a place you do not respect either. I think this is the definition of what people have termed "evil companies" in our industry.

It's your choice of course, and that's the beauty of it.