[cmelbye]

That makes no sense.

UDIDs are fundamentally flawed methods of associating data on your server with your users. The data loss scenario is similar to a scenario inherent in using UDIDs. Buying a new device means that you've lost all your data, with no way to restore it to the new device (besides creating a fully-fledged sign up system, which you've ruled out.)

Vendor identifiers fix this. The vendor identifier is only lost when the app is uninstalled. It's backed up and can be restored onto new devices when you upgrade.

Do you really think it's surprising to lose your data when you uninstall an app? It completely follows the "Principle of Least Surprise" to lose your data, it explicitly says you'll lose it when you uninstall apps. If you want to persist data beyond the lifecycle of an app installation, you should probably consider a sign up system at that point.