I think the PlayHaven guy will be fine. All he needs to do is say, "I'm the Dongle Guy". Adria didn't deserve the Internet hatred (which probably came mostly from trolls and assholes, not tech people) but her getting fired wasn't unreasonable. If you're a tech evangelist, your job is PR and you ought to know that public shaming is Seriously Not Cool.
I decided to promote my card game: https://twitter.com/MichaelOChurch/status/314934411223252995
I think the PlayHaven guy will be fine. All he needs to do is say, "I'm the Dongle Guy". Adria didn't deserve the Internet hatred (which probably came mostly from trolls and assholes, not tech people) but her getting fired wasn't unreasonable. If you're a tech evangelist, your job is PR and you ought to know that public shaming is Seriously Not Cool.