[salem]

Basically, they are talking about their corporate operations and ignoring the actual resources consumed during their products' lifecycle from manufacture->distribution->sale->use->recycling/disposal. Hence my comment that they are green-washing.

[yalogin]

Wow. Sorry to harp on this but you can criticize Apple when they deserve it not because you want to. You are essentially saying they are lying (green-washing) and accusing them of covering up their energy usage in their manufacturing flow. When all they talked about was their energy usage on the corporate side. Are you even reading the same article that the OP posted? Where are you reading that Apple tried to lie? This is a non-story, nothing to read into it at all. A simple nod would have been enough. There is no conspiracy or lying or cover up here. If you see it point it to me.

[salem]

I never said they lied, spin is a better word for it. Look it up http://en.wikipedia.org/wiki/Greenwashing

From their website (http://www.apple.com/environment/our-footprint/) facilities make up 2% of the 'footprint' of Apple products. Making a big deal about 75% of 2% being green, I call that green-washing. I agree, it's a non-story.