[salman89]

I think you should consider dropping the design part of the workflow - there are applications out there that are very good at this and it will be hard to compete there, and it is not part of your core product value. I believe the core value is in the dynamic PDF generation aspect - not the template design aspect.

Allow me to upload a pre created template that follows some sort of variable naming that is compatible with your API, and allow me to use just the API to generate documents.

[shaneeb]

Thanks for your feedback! Which products do you have in mind which do the design part? Particularly those that work in a browser.

Essentially we are something like Crystal Reports for web apps. Being web based is a core part of our proposition.

[crisnoble]

I have never heard Crystal Reports mentioned in a positive light. I think the parent means tools like InDesign which can create professional reports. If one could upload a pdf export of an indesign file and update it on the cloud through your api then I imagine designers would be throwing money at you fast.

[salman89]

That is in fact what I meant, but OP has the point that they are more trying to compete in the BI tool arena.