He hasn't started it yet. He's bootstrapping. He plans on paying market to slightly above, and being generous with annual bonuses (the profit-sharing).
Wall Street gets a bad rap for its bonuses, and there are some cultural problems with it, but it's a better mechanism for compensation than what VC-istan uses. Also, I think that Wall Street culture is less horrible than VC-istan. On Wall Street, some people get butthurt about their bonuses, but you don't have teams of 15 programmers where every single one is trying to become VP/Eng and get a real slice.
I've read a lot of your writing and agree with some of it.
Bootstrapping is attractive, but it's very hard to do. Also, as misguided as employee equity grants might be, it has become the standard for compensation in SV; that a company doesn't offer some token ownership definitely will make it harder to hire.
I think it really boils down to, if you want to take part in "VC-istan" as a founder/employee, move to SF, if not, go somewhere else, because it's just too hard to hire/hold down an office/live in SF on bootstrapping.
Wall Street gets a bad rap for its bonuses, and there are some cultural problems with it, but it's a better mechanism for compensation than what VC-istan uses. Also, I think that Wall Street culture is less horrible than VC-istan. On Wall Street, some people get butthurt about their bonuses, but you don't have teams of 15 programmers where every single one is trying to become VP/Eng and get a real slice.