[Gompers]

From the presentation: "Did design do this? No. Not alone."

Mr. Utko recognizes that design cannot create a 20 to 100 percent increase in circulation. He isn't claiming that it can. He claims that if you "put your work to the highest possible level," you can pull off changes as successful as his.

I agree with your statement about TED, but this does not exemplify the "disconnect" of TED. It's ignorant to claim that his ideas are not relevant in the real world, since they very obviously increased circulation.

The most important slide from the presentation showed a Taijitu (yin and yang) diagram and made the following comparison: function is to form as content is to design.