If you're doing this as a PaaS or for CI, you do this as part of your new image creation and then pass in the new qcow2 to your vm (maybe via libvirt). If you aren't doing this or something very similar, you're spinning your wheels and wasting time/resources.
Other benefits: docker images are basically tarballs, which means they are much smaller.
And, importantly, Docker maintains a filesystem-level diff between versions of an image, and only needs to transmit each diff once. So you get tremendous bandwidth savings when transmitting multiple images created from the same base.
I want a new instance of WEBSERVER.qcow2?
If you're doing this as a PaaS or for CI, you do this as part of your new image creation and then pass in the new qcow2 to your vm (maybe via libvirt). If you aren't doing this or something very similar, you're spinning your wheels and wasting time/resources.