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by Tuna-Fish 4832 days ago
> We were hoping that they wouldn't mind

I really don't think you understand how trademarks work.

If you willingly let your trademark be diluted, you will lose control over it. Amazon had absolutely no choice about shutting you down. That they shut you down was a completely foregone conclusion from the start. It's not about whether they mind what you are doing or not, it's about whether they lose exclusive access to their trademark. Had they not shut you down, and let you run for long enough, anyone could have used your existence as a point in their favor at court when arguing about using the Amazon name.

1 comments

> Amazon had absolutely no choice about shutting you down.

This is not true at all. Amazon could have issued them a trademark license.