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I think there is this huge expectation when it comes to sxsw for early stage startups. It's just a festival with lots and lots of people and that tends to attract both new and old companies to show off their products/talent. I was there too pitching my startup to whoever I had a conversation with. It was really interesting and I must say just watching the product being used by people I pitched was very overwhelming and insightful. It really made me rethink certain aspects/features of the product. At the end we did end up signing up over 200 new users and some of them seems to have adopted the platform. I did not buy the badge this year although there were times I felt I should have. I do recommend going there if you can afford. Simply to network, have fun and learn as much as possible.