[Jeremy1026]

Question for you, if users are going to the applications website, why wouldn't they simply click a download link from there? Why the added step of submitting their phone number to receive it as a text? Now, with automatic download syncing, I personally don't see how this is efficient for the end user.

[avalore]

Good question. If the user isn't on a mobile device then it could be easier for a number of reasons:

1) It's not their machine, or they're not signed in for automatic syncing, so getting a link on their device that takes them straight to the app store listing is easier.

2) I very rarely let a link to the app store open up iTunes on my laptop so again an SMS message is quicker to getting it on my device.

3) With the above points you could just say, "search for the app on the store", but in lots of cases (from an iOS point of view) it can be difficult to find the app.