[stucox]

How cheap and easy it is to get into web programming. Everything they need (except a computer and an internet connection) is free. And the fact that there'll be plenty of jobs in software/web for the foreseeable future. And that it's fun and they can pwn their mates.

Maybe throw in a focus on mobile development too - I'm always amazed at how many low-income kids around here have smartphones.

[ccallebs]

I definitely want to focus on the accessibility. I came from similar roots and would likely not be in the career I am today if not for the low barrier of entry.

[stucox]

Maybe also tell some success stories, like the guy who did the million dollar homepage, etc?