[VLM]

Only a relatively small fraction of the population, mostly highly intelligent, and well informed, curious individuals used Reader (and while I'm on a roll, I'm also extremely handsome LOL) That being said, aside from being an unusual subset of the population which they may or may not have advertising clients for, that sub-population also might be non-monetizable people, adblockers. If I'm an unusual person they can't find advertisers for, and I adblock, GOOG can learn all they want about me, they'll never make a penny.

Sometimes my mythtv commercial auto-skipper will miss or whatever and I'll be stuck watching TV commercials, and I'm occasionally all WTF I'm not part of this culture anymore. I mean I still live here, but advertising just gets weird if you avoid it for awhile and then jump in the deep end. Ditto if I'm stuck on a computer without adblocking. You guys in my former culture which I'm no longer part of, are just weird.