| Lets stick with that tire example. Because god knows we don't have enough euphemisms about operating systems and cars. So Michelin has 80% of the tire market, and is releasing esoteric tires backed by huge marketing campaigns. They raise the price of normal Michelin tires for everyone, and offer their new esoteric tires to manufacturers at big discounts as long as they don't sell cars with other tires. Cha-Ching every manufacturer says, people are clamoring over themselves to get this new tire. In order to support this new tire they had to build part of the car to these strange specs anyway, no other tire would fit, so the condition that they not use another manufacturers tire is an easy one to meet. Bouns: if they meet it they get a big bulk discount! Jump ahead 2 years: buy a car. One without a Michelin tire? I'm afraid that's not possible. Yes of course there are other tires that meet the standard now, but we all know you're safer on a Michelin tire, and we all know it's easier to just use the Michelin tire. Why are you making such a fuss? Oh you already have some tires that fit? Ok well just buy the car with the Michelin tires, take them off, and return them to the manufacturer for a - oh wait they won't actually do that. They require you to return the car. Why? I have no idea. I guess cars are sold as a complete package, so taking off the tires is just pointless, you don't like the tires? Send the car back. Manufacturers are starting to get burned though. Michelin has marketed well. There's a large portion of the population that do not trust tires other than from Michelin, those discount tires are costing allot more now adays. The threat of pulling their discount isn't even relevant any more. people just can't imagine driving on the road without a Michelin tire. Manufacturers try to sell cars without them but are greeted with poor sales, distrust, and even negative public reaction. So you just watched this whole thing happen. Sort of like watching a car accident. You browse the tire section of Costco. 20$ for a set of Goodrich tires. 25$ for a set of Firestone. 235$ for a replacement set of Michelin tires. Oh and by the way no mechanic will touch your car if you don't buy Michelin. I got to say, if I was standing there, the last thing I would think is "I don't see what all the fuss is about." Personally, I am fussed. |