[chaddeshon]

Thanks for this helpful and encouraging post.

As I was right this the main question I had was how do I know the difference between "Nobody wants what your selling" and "You need to do a better job marketing"? Retention is a great answer to the question.

[joelg87]

Indeed, that's exactly right!

I think for us, as soon as we saw that people were sticking around we knew we had to switch to "do a better job marketing". With retention, that was validation that there must be many more people out there who would find Buffer super useful, just like the people who were staying active. In essence, we needed to make more people aware of the value we were providing.

[yoshyosh]

That's really awesome to hear. At what point did you start worrying about referrals? Was there a point in time when that naturally started to grow as more users, used it? Or was it something that didn't change unless you were focused on it?