[rwallace]

You say 'pre-order with guaranteed delivery,' but doesn't that mean in cases where the creator underestimated project difficulty and the product is never finished, backers will be asking you for their money back? How are you going to deal with that?

[Bradosaur]

When you list on Swish, you don't get the money until you deliver the product. Much like dealing with Target or Wal-Mart. If it never shows up, shoppers automatically get refunds after 1 year. This also really changes the incentives for creators... only list if you're sure it'll succeed.

Some creators need the money up front, but most don't. (Creating the prototype was comparably expensive, and they found a way.) Once you have the Purchase Order, it's a lot easier to get VC funding, a bank loan, or use friends/family/savings. If your project is very successful, you can deliver in batches and we will release your money accordingly.

One of the weird things about Kickstarter is that every product needs to explain why they need the money, even the ones that don't.