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In this case it doesn't matter, because the vast majority of my friends don't know what RSS is, don't care, don't use it, and don't care about Google Reader. The few that cared posted their angry rants, and noone cared. Noone commented. It's a complete non-issue. And even if you accept the premise of the article, that the ones who care about Google Reader are influencers, what exactly does that mean in practice? Google doesn't have very many services that regular people use. There's search, and you'll never get people to stop using that. There's gmail, and you'll never get people to stop using that. There's Google+, and you'll never get people to use that, because they've got Facebook, and it's only nerds on G+ anyway. I get the abstract point of the article, that if you upset influential people, they'll badmouth your product, and the Microsoft Word example made a lot of sense, because it stopped people from buying the latest version of it and sticking with what they had. But that scenario doesn't apply here. Those of you who are upset about this, exactly which Google services will you stop promoting to your friends, and which alternatives will you suggest? |
The idea that you can't rely on Google to keep services around is a bit of a chilling one for many and too much of that vibe may well mean that established companies and smart startups are more careful about what services they depend on (and who they get them from).
But we're not at that point yet... and Google is hardly alone in the general rug-pulling-out-from-under-you trend these days.