[SoftwareMaven]

They aren't just vocal; more importantly, people listen to them. They are the people that get products across chasms, so when Google encourages them to look elsewhere, they are encouraging many more people to look elsewhere, too.

The big question, which TFA states but provides no evidence for, is whether pushing these influencers away from Reader also pushes them away from other services, too.

My personal opinion is, by itself, no; but if you make Reader the frosting on a cake of discontinued products, it just might. Now, the general unease of "Will this thing I care about get terminated next spring?" becomes a much stronger fear, because it is tied to the personal emotions of Reader being killed.