[dunsudu]

This is really an irrelevant question - but why does Uber make a big deal out of the colour of the car? They say on their website that a particular tier gets you a black car, and you say there something about black car drivers. Why would you care if your car is black, or red, or yellow, or whatever. I can understand not wanting a fucking pink car or something, but still.

Eg "Hop into the sleek black car", "Our classic black car option is the default". WTF?

Maybe it's a US thing - I'm from the UK and I have no idea why you would need a car of a particular colour.

[Aloisius]

The vast majority of "black cars" are Lincoln Town Cars made for livery services. They are very comfortable and roomy for a passenger to get into. And not all of them are black, that is just shorthand to say it is a full-sized sedan.

[hayksaakian]

Some regions of the US have explicit laws about colors of cars and what category of transportation they are licensed under. See new York city.

[andyakb]

It doesn't literally apply to just the color of the car. A black car is a luxury car, compare it to first class vs coach in airlines

[dunsudu]

In the UK taxis are black as well.