[18pfsmt]

I'm not sure that's fair because zite obviously already had some degree of integration with Google Reader, and an elegantly enough built back-end to speed further integration (admittedly, I don't know the specifics).

As a side note: I'm not a user of zite, feedly (sp?), or flipboard, and I can't stand these magazine-like interfaces. It seems to me, people that want that sort of interface never want to see the RSS acronym, nor know what it is/ how it works.