[courtneypowell]

Re: the question on scaling. Our system is built to allows companies to simply respond to complaints we automatically share with them via Twitter. We then send the company's response back to the user receive that response via SMS so the conversation can be continued without our involvement, although we retain the conversation data privately on our site. This removes us from the typical dialog we see on the majority of complaints. I only personally get involved when we see something of an emergent nature.