[Domenic_S]

> but the overhead is more than likely the same as a b&m

You can't be serious. A food truck costs as much to operate as a B&M? One of the main points of the article is pointing out that's not the case:

As a service that strips all the overhead costs of a restaurant down to the minimum requirements for selling food to customers, food trucks are also an irresistible metaphor for lean startups...

[phreanix]

Of course it depends on what b&m you're comparing it to. Some run really lean as well. If you add up the costs (some of which werent covered in that article), it gets pretty close.