[jmaskell]

It's a little more complex - a lot of our customers were trading wine to make a profit, and were far more price sensitive. They traded on the site in the early days.

Sadly, the novelty soon wore off, and it turns out the social element is one of the reasons why they enjoy their trading.

[colnect]

Which social elements did your site include to accommodate that and make their experience online fun as well?